10 Strategies for Building Your Brand on Social Media

Social media has huge potential for branding and marketing. Many people use social media daily for various purposes. Facebook alone has over one billion registered users and this is ripe market to promote your brand.Social media optimization can also create more traffic movement to your website and increase your rankings on search engines. Having the right strategies in place is very important to the process. The following are some of the tactics you can use.

1) Social media monitoring
 In order to understand the needs of social media users and respond to them accordingly, it is advisable to monitor social media pages. You should find out what people are talking about, what they are interested in and what social media users do not like in order to tweak the content on your posts for better feedback. There are various monitoring tools available online that you can use to listen to social media. Listening is the key to learning and once you learn, it becomes extremely easy to action this knowledge to promote your brand. 
2) Make your social media posts stand out 
In order to get more attention from social media users, you need to make sure each of your posts is a hit. You can get more attention and exposure on your social media posts using images, videos, gifs and hashtags. Make sure the posts are short and concise to make sure everybody reads your posts and gets the message. You have probably come across the “too long, didn’t read” meme doing rounds on social media showing that internet users really don’t have the attention span for very long posts.
 3) Build a detailed profile 
Social media profiles are crucial to branding. Most social media encourage creating a bio, putting up a profile picture and a cover or background picture. Ensure that the pictures you use to create your profile are a true and interested representation of your brand. Make sure you use your logo, and in your bio, include contact information as well. Using the company logo creates a lasting impression on the mind of your potential customer. Some social media users may not navigate to your website therefore including contact information in your social media bio makes it easy for them to contact you through email or a phone call.
4) Build your social media networks
 Do not wait for the people to come to you; you need to connect with as many people as possible on social media. It is also important to make a strong connection. Only a fraction of social media users meet your demographic characteristics and these are the individuals you need to connect with. You can use the hashtags on social media pages to find individuals with shared interests and connect with them. You can also include call to action buttons in your social media pages encouraging people to like and share your posts or visit your website to learn more. 
5) Connect with social media users 
Building a network is one thing while connecting with users is another. People value brands that give their customers attention and value customer input. Therefore, you should not simply share posts on social media and wait for the traffic to start rolling in. You should respond to comments and feedback in the social media posts. Feel free to share positive feedback that you receive because testimonials from satisfied customers do have an impact in increasing the popularity of your brand. You should also thank individual customers who comment or give criticism through social media pages. 
6) Choose the right social network for your brand 
 Social networks have different characteristics, some are more business oriented (LinkedIn), some encourage craft (Pinterest, Instagram), some generate discussions (Twitter), while some are all about building social life and social networks (Facebook). Therefore, your approach towards these different social networks should be customized. Make sure you choose the social network that best supports your brand image and use it accordingly. Facebook has a heterogeneous base and that is why it is considered the best social network for promoting any brand. 
7) Create valuable and share worthy content 
You can only strengthen your brand reputation when you create quality useful content that your social media networks will be willing to share. You need to be sure of how your audience will respond to the content, and this takes us back to the first point of social media monitoring. You can use interesting content such as memes, tutorial videos, instructional pictures and short stories or descriptions to share more about your brand. 
8) Use existing influences
 If you are introducing a new brand into the market, it becomes extremely difficult to be noticed, as you would like, even when you have killer social media marketing strategies. It may take the input of influencers to get people talking about your product. You can contact social media influencers for reviews and mentions in order to get the attention you need. Choose niche specific influencers to ensure that your brand is being voiced to the right people. 
9) Social campaigns 
You can also use social campaigns to promote your brand. Use valuable incentives that will encourage social media users to participate in the campaigns. You can create contests for the most number of likes, shares or the best picture showing the customer using your brand. The rewarded customers will automatically be converted into social media brand ambassadors for your products and services. 
10) Search Engine Optimization 
Search engine optimization makes up brand promotion across different platforms on the internet and not just social media. Search engines today incorporate social medial signals to ranking websites in search results. Search engines will use Facebook likes and retweets to rank pages on internet searches. Social media profiles are also ranked among search results and your social media profile may appear before your website in a Google search. Therefore, you should ensure your social media pages are always up to date with a lot of buzz around them. Social media platforms are also search engines in a way. People will use the search boxes on social media pages to find information about specific keywords. Therefore, you should ensure that you optimize the content on your social media pages with high conversion keywords. 

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Social Media Marketing Why You Should Outsource

Outsourcing your social media to us will ensure you have a professionally managed social media campaign at a great price point that should deliver you a solid return on investment.

Why should I use your Twitter or Facebook service when I could do this myself?

We are experts at social media, so we keep up with trends and technology. We understand hashtags, memes,mash-ups and microblogging - so you don’t have to.Keeping your social media feed active takes a lot of dedication. Logging in to post 4 or 5 times per day, or even more if you use both Facebook and Twitter. Building your social channels takes time and patience.We will still be posting while you are working on building your business. We’ll still be posting when you are on holiday or off sick. We’ll still be posting when you are called out to an urgent meeting that runs on all day. It’shard work to post four or five times each day with well thought out content. We are experts at it.We schedule everything at least a week ahead in a very convenient control panel that allows you to review and edit our content, add your own posts and monitor your campaign statistics. Don’t worry, it’s simple to use, and you don’t ever have to use it if you don’t want to.We’ll make sure your social media feeds are buzzing with activity that’s positive for your business all week,every week. We try to keep it fun (if appropriate) while informing people about your business and promoting your brand. We’ll also research and post (or tweet) facts, tips and trivia about your industry. We profile your

business to ensure the information we use is the perfect mix to promote you on social media.

Assuming you have opted for it, we’ll also create unique images a few times per week and schedule them to go out via your control panel. This keeps your pages looking good and adds a layer of viral marketing into the mix. If you haven’t got enough images yourself, we’ll supply royalty free stock photos that complement your business. Don’t forget that you can post too! We highly encourage our clients to post as often as they like, with the things that we can’t. What new contracts have you taken on today? Does a sale start tonight? Simply log in and schedule the items in our easy to use control panel.Our user friendly control panel gives you a full suite of graphs, charts and statistics that allow you to see the benefits of your social media campaign.

What are the benefits of using social media marketing? 

Like the fax machine of the 1980s and email of the 2000s, Social media marketing has gone from being a“business option” to being a “business essential”, but you still have time to get ahead of your competitors.

The main benefits of running a social media campaign are:

• Enhancing your trustworthiness

You will see an increase in your website conversion rates. The amount of website traffic (or visitors)

compared to the number of sales (or leads) you get is called the sales conversion ratio. If you monitor

this ratio before and after installing an embedded Twitter feed, you should see it improve. People are

reassured by the presence of a regularly updated Twitter feed on a website (hours, not days). It shows

professionalism, authority and clearly displays that your site is “open for business”.

• Brand recognition and repeat exposure

Your social media followers or browsers are in an environment that they are comfortable in. It is the

very best place for you to place your brand and have them take notice. It is said of traditional

advertising that a potential customer has to see your advertisement seven times before taking any

action. This is your opportunity to get your brand under their noses without being pushy.

• Getting ahead of your competitors

Do your competitors use social media? Most of your competitors will probably not be doing a good

job of embracing social media, so this is your chance to race ahead. If they are engaging well in the

social networks then you must get involved or you risk being left behind and losing your audience to

your competition.Your potential customers or clients are engaging in social media personally, whether you like it or not.When they visit a website they expect to find a social media presence and may judge you if there isn’t

one – or worse if they find one that hasn’t been updated for weeks or months.

• Grow your marketing power

You don’t need followers, as our business profilers will include relevant hashtags that will get your

brand into relevant conversations, however, as your followers increase your marketing power

increases. Initially the increased conversion rate on your website, your hashtagged tweets and the

potential for your social media campaign to appear in Google results are all that you are interested in.

Over time you’ll also gain a loyal following, who you can market to at any time – at zero additional cost!The more followers you have – the more people want to join in and get involved. It’s the “crowd effect”- people always want to see what the crowd is interested in, and they join the crowd! Talk to us about how to get more followers.

• Improving your authority

When people see you have a busy social network with hints and trivia relating to your chosen business field they will automatically associate it with authority. Your business will be seen as having increased credibility and specialist knowledge which, in turn, will also increase your sales conversion rates.

• Return on investment

Our service offers a great return on investment. You should be able to track the improvement in

website visitors to sale ratio and see it increase as well as seeing more visitors over time directly from

your social media accounts. Google is now returning social media results in amongst its search results

and Twitter and Facebook have literally hundreds of millions of users. You can get access to this

market for a tiny monthly investment, when compared to other marketing channels.

• SEO

Google has placed more and more importance on what are commonly referred to as "social signals".

Nobody knows Google’s exact algorithm but it certainly includes social campaigns in the mix. You

need to be actively engaged in social media to get any of that benefit. You should also think about

getting your Twitter feed embedded into the homepage of your website. This constantly changing text

is just the type of thing that pushes Google’s buttons. We’ve seen a huge increase in Google crawling

rates once a feed is embedded which will help your SEO team push your website up the rankings.

• Website traffic

Even without followers the targeted use of hashtags should get your brand out into conversations that
are relevant. This should start driving extra traffic (visitors) to your website. As your number of
followers grows you’ll start getting even more exposure for your brand and your traffic will grow further still. Because Google is taking more notice of “Social Signals” you could find you are getting more traffic directly from Google too. Don’t forget that Facebook Pages and Twitter feeds are now
appearing in Google’s search results. As your social media campaign grows and matures you will get
more and more visitors.

What are the benefits of outsourcing your social media campaign to us? 

Social networks are a fast paced technology and you have to invest a lot of time on the details to get the perfect social media balance. That’s before working out the effect each account has on Google, and what difference keyword density makes to your social media campaigns, how to get the best effect from “hashtags”etc. Somewhere in all that learning – you also have to post 4 or 5 times per business day to be seen as “socially active” and benefit appropriately.

You should also aim to ensure you create and upload at least a few images per week, per account. Images make a text heavy Facebook page look fantastic.

The very best way for your business to benefit from a social media campaign is if you outsource the “heavy lifting” to us. We know the exact recipe to create a social media campaign that provides an interesting and authoritative set of posts that your clients or customers will love as well as pushing Google’s social buttons. We have teams of people that can post on your behalf all day, every day. Plenty of keyword rich content, nicely spaced out during the day. All of which can be reviewed by you via our simple to use control panel, as we schedule your content at least 7 days ahead.

Still not sure what all the social media fuss is about? 

Drop us a line today and we’ll let you know how we think social media marketing could work for you.

Questions?

1 (844) 544 2727

sales@socialpulsar.com